Marketing & Business Strategy
Business audit, positioning, go-to-market, operating budget, KPI framework and a roadmap that makes investment decisions defensible.
English — Milan, ItalyVersione italiana
Strategic partner for digital growth and AI adoption in Italy
Aroundigital helps leadership teams turn digital into measurable performance: strategy, roadmap, data and CRM governance, marketing operations and AI adoption — from decision to execution, with senior consultants based in Milan.
What we do
Five connected areas of work. We start from the business question, not from the channel.
AI, Data & Process Adoption
AI readiness assessment, governance and policies, use-case prioritisation, data quality and enablement — AI inside real processes, not demos.
Growth Execution & Marketing Operations
Marketing operating system, campaign and CRM execution, experiment backlog, attribution and continuous optimisation against business KPIs.
Local Marketing & Multi-location
Local visibility governance for retail networks, franchising and multi-location brands: Google Business Profile, local SEO, store-level performance.
eCommerce & Omnichannel Growth
Unit economics, retention, marketplace strategy and omnichannel journeys designed around margin, not vanity revenue.
The Aroundigital method
A consulting model built to survive reality: clear priorities, named owners, measurable KPIs.
01
Assess
We map the current state: business model, data, channels, team capabilities and bottlenecks.
02
Design
We define positioning, priorities, budget allocation and a 90/180/365-day roadmap with owners and KPIs.
03
Execute
We run — or coach your team to run — campaigns, CRM, AI use cases and marketing operations.
04
Govern
Measurement plan, review cadence and an experiment backlog that compounds results over time.
Who we work with
- International companies entering or scaling in the Italian market
- Multi-location retail networks and franchising groups
- B2B and manufacturing brands building a digital go-to-market
- eCommerce and omnichannel businesses optimising unit economics
- Leadership teams that need AI adoption with governance, not experiments
Why Italy needs a local partner
Entering or scaling in the Italian market means dealing with fragmented distribution, local search behaviour, GDPR-driven data constraints and a B2B culture where relationships still shape the funnel.
We bridge global strategy and local execution: one senior team accountable for the roadmap, the data model, the campaigns and the AI governance that supports them.
Let’s discuss your growth plan
A 45-minute strategic call to clarify priorities, gaps and the next concrete step.
Book a strategic call