Marketing & Business Strategy
Business audit, positioning, go-to-market, operating budget, KPI framework and a roadmap that makes investment decisions defensible.
Milan, ItalyVersione italiana
Strategic partner for digital growth and AI adoption in Italy
Aroundigital helps leadership teams turn digital into measurable performance: strategy, roadmap, data and CRM governance, marketing operations and AI adoption — from decision to execution, with senior consultants based in Milan.
What we do
Five connected areas of consulting work
We start from the business question, not from the channel. Strategy, data, AI and execution are designed as one system.
AI, Data & Process Adoption
AI readiness assessment, governance and policies, use-case prioritisation, data quality and enablement — AI inside real processes, not demos.
Growth Execution & Marketing Operations
Marketing operating system, campaign and CRM execution, experiment backlog, attribution and continuous optimisation against business KPIs.
Local Marketing & Multi-location
Local visibility governance for retail networks, franchising and multi-location brands: Google Business Profile, local SEO, store-level performance.
eCommerce & Omnichannel Growth
Unit economics, retention, marketplace strategy and omnichannel journeys designed around margin, not vanity revenue.
Method
The Aroundigital method
A consulting model built to survive reality: clear priorities, named owners, measurable KPIs.
01
Assess
We map the current state: business model, data, channels, team capabilities and bottlenecks.
02
Design
We define positioning, priorities, budget allocation and a 90/180/365-day roadmap with owners and KPIs.
03
Execute
We run — or coach your team to run — campaigns, CRM, AI use cases and marketing operations.
04
Govern
Measurement plan, review cadence and an experiment backlog that compounds results over time.
Who we work with
- International companies entering or scaling in the Italian market
- Multi-location retail networks and franchising groups
- B2B and manufacturing brands building a digital go-to-market
- eCommerce and omnichannel businesses optimising unit economics
- Leadership teams that need AI adoption with governance, not experiments
Why Italy needs a local partner
Entering or scaling in the Italian market means dealing with fragmented distribution, local search behaviour, GDPR-driven data constraints and a B2B culture where relationships still shape the funnel.
We bridge global strategy and local execution: one senior team accountable for the roadmap, the data model, the campaigns and the AI governance that supports them.
Marketing consulting in MilanLet’s discuss your growth plan
A 45-minute strategic call to clarify priorities, gaps and the next concrete step.